To begin with, it’s all about you. We want to understand your business, your goals, the issues that are important to you. That’s the springboard for potent brainstorming. Then we formulate a strategy for marketing communications that leverages your strengths and opportunities. But let’s cut to the chase...here’s one example.

  
The challenge? How do you cut through the clutter to get the attention of senior marketing management to demonstrate your capabilities? This integrated campaign created interest and provided an intriguing, convenient method for the targets to respond.

First, a simple though bold postcard alerted the targets that an unusual package was about to be delivered to them.

Next, a colorful, impossible-to-ignore box arrived at their desk. Inside was a personalized booklet addressed to individual prospects inviting them to visit a personalized web site that included the target’s name in the web address.

When the prospect visited his or her web site, a personalized greeting was displayed. The campaign created a dramatic way to grab a prospect’s attention, deliver a personalized message and gather additional information from those who indicated interest in learning more, all while demonstrating in a very personal way how they could reach their own markets with smart marketing and powerful design.