Personal URL and DirectSmile® Technique
Get personal with your customers. Your marketing success improves significantly when your messages are personalized. Think about it...every e-mail or print mail that you send can be individualized with a message for each recipient! Personalization appeals to them—they immediately feel special and connected. Here’s one example:
 

CLIENT
Hastings College

OBJECTIVE
Boost enrollment for a small, private college

STRATEGY
Improve response by creating synergy between print and on-line marketing with personalized mailings and personalized web pages; personalization also provides measurable data to track students’ response

RESULTS
Personalized mail and web page (pURL site) appealed to and motivated response while establishing an ongoing dialogue with 267 prospective students within the first seven days following the mailing

DirectSmile® Technique
Mailers are personalized by first name for each recipient—in these examples, with Post-it® notes on the bulletin board and in the leaves on the lawn—and, most importantly, with a personal web address that includes the recipient’s name.

Personlized web pages (pURL site)
Pages are dynamically generated to display personalized content and address individual visitors by name.

Over 25 years marketing
and design

Brand Identity
E-marketing
Print
Web/Interactive
Direct Mail

www.premiercg.com
248.544.7383

Results
Tracking reports identify who visited their web page, the date and time, and
return visits.
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