Text-to-Vote and Microsite

CLIENT
Barton Malow

OBJECTIVE
Increase internship recruitment efforts and find out what is important to students in a career

STRATEGY
Design interactive
campaign utilizing text-to-vote technology with a microsite that reaches students in a more relevant, familiar and fun manner

RESULTS
Recruitment efforts
now distinguish this client
as progressive and responsive to the hopes and expectations of the target market by providing an easy, immediate way to participate and voice opinions
 

The Pitch
Oversized cards highlight key attributes that past interns identified as most important to them in a career; cards are given to students attending the job fair. Card wrapper invites potential interns to text their vote for what they feel is most important to a successful career, and then check the results of the poll on-line.
Text-to-Vote
Job seekers text their vote, then go to a microsite to see what their peers think. The site features the recent hires that are showcased on the cards speaking about their experiences with this employer. Site visitors can request more information and are incentivized to leave contact information by a gift card drawing.

 

Over 25 years marketing
and design

Brand Identity
E-marketing
Print
Web/Interactive
Direct Mail

www.premiercg.com
248.544.7383

 Results
Real-time poll results are available to all who visit the site and by client; microsite activity is tracked with analytics.

 
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