Our team’s involvement with the 2014 Chevrolet Corvette Stingray has steadily evolved into the New Year. The vehicle continues to garner accolades at the 2014 North American International Auto Show (NAIAS), most notably winning Car of the Year honors. Over the past year, we’ve told you about some noteworthy awards that our Chevrolet Corvette Stingray press kit received from the advertising, print, packaging and graphic design industries.
Most recently, we were tasked with creating new, eye-catching materials for the Stingray’s appearance at the 2014 NAIAS Press Preview days. Our team developed stylish packaging with unique cutouts to house a selection of branded Corvette lapel pins and a USB drive. A second package containing a miniature Stingray collectible car featured a teaser tagline “The Story Continues,” capturing the drama surrounding the evolution of the brand.
We’re extremely grateful for the overwhelmingly positive feedback we’ve received thus far for all of the Corvette Stingray materials. As is the case with all of our client work, our goal was to create powerful, integrated pieces that make lasting impressions and elicit a response.