The excitement is still buzzing from Chevrolet’s surprise announcement of the return of the Corvette Stingray. Well, our engines have been revved for much longer, since we were selected to design and produce the press kit for the unveiling at the 2013 North American International Auto Show. After meeting and brainstorming with designers, engineers and the Chevrolet team, Premier began the design process last August. Not only were we challenged with producing a one-of-a-kind, “collectible” press kit, we were also tasked with including a unique surprise that would disclose that the seventh-generation Corvette would in fact be a Stingray.
For this iconic brand, we created a custom package fashioned of deluxe materials to reflect the sleek and luxurious feel of this seventh-generation vehicle. The new Corvette badge was emblazoned on the outer sleeve, which then led to the very first Stingray cue on the printed media book.
To reflect the historic nature of the vehicle, and introduce the Stingray with a collectible memento, we designed and manufactured a custom commemorative plaque featuring an actual fender badge from the all-new Stingray. Each plaque was individually numbered as one in the series of 2,014.
We are truly honored and thrilled to have been part of this amazing piece of history. And even more flattering, we learned that the autographed kit number 1 sold on eBay for an astonishing $4,300, with proceeds going to the American Cancer Society.
We have worked with General Motors on a variety of vehicle kits throughout the years, including innovative brands such as HUMMER and the Chevrolet Volt.
Congratulations to the Chevrolet team on redefining modern performance and bringing us along for the ride!