Paper Options Help Us Cover All Angles

By Sue Severini

A recent meeting with spec and packaging reps from Neenah Paper and Millcraft demonstrated how Neenah continues to pave new ground in establishing itself as a premier paper resource with comprehensive solutions. Achieving just about every eco certification possible, the mill is a leader in environmentalism, taking seriously the sustainability concerns of its clients.

A highlight was the introduction of the first 100% post consumer, single-ply folding board. While a natural fit for retailers and confectioners requiring green packaging, the performance characteristics are also ideal for pocket folders, portfolios and sales kits, providing a perfect surface for print, embossing, foil stamping and more. Other paper lines have heavyweight stocks or even the same 18 pt. gauge. But none has the recycle content or the environmental qualifications as Neenah folding board. It’s smooth, with a 92 brightness and shows far less “fleck” (evidence of post consumer fiber) than the competition.

This new addition allows us to offer our clients with sustainability interests a fully eco-friendly option for marketing materials that require dimensional stability.

Neenah has also increased its digital offerings to accommodate the smaller print runs ensuing from the slower economy. Not only are the paper mills modifying brands, but our printers are following suit by upgrading equipment to be able to offer a broader range of capabilities. Some techniques that previously could be done only in litho printing can now be accomplished on digital presses.

Again, these developments allow us to create more impactful design and while still accommodating your budget. Sounds like a package deal.

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