When you’re working with “America’s best sports car” it’s important to do it justice—and that’s exactly what we set out to accomplish when we were tasked with designing and creating custom branded gear and apparel for the media unveiling of the 2019 Chevrolet Corvette ZR1.
The event took place on Monday in Braselton, GA at Road Atlanta, where a dozen journalists were invited out to learn more about how the latest Corvette installment was built, before taking to the track to drive what is now the fastest legal street car in automobile history.
What’s really challenging, aside from driving a sports car that can go up to an average of 212 miles per hour, is coming up with just the right look to showcase the iconic Corvette brand that’s been around for 65 years and counting.
We outfitted the Road Atlanta event with:
Black and dark gray Nike colorblock Corvette polos for the men in attendance, complete with an embroidered two flags Corvette logo in front, and the Corvette name itself embroidered on the back. The look was completed with dark gray embroidered ZR1 reverse waffle Ahead baseball caps.
Black Nike Dri-FIT Corvette polos for the women in attendance, also embroidered with the Corvette logo and name.
Dark gray and black embroidered Nike pullovers for men and embroidered front zip Nike jackets of the same color scheme for women.
These top-quality branded sportswear items successfully helped to solidify the sleek look and feel of the 2019 Chevrolet Corvette ZR1.