Origins of Helvetica
As you may know, Helvetica is a well-known, universal typeface that has been around since the 1950’s. Whether we notice it or not, it is everywhere we look—on billboards, subway …
How Promotional Products can Boost your Business
In today’s digital world, many businesses are neglecting the power of the promotional product. Promotional products, swag or branded giveaways are usually a small token given by a company to …
Comfort: The New Trend in Office Wear
More companies are shelving suits and ties for relaxed, branded work clothes. What are you wearing to work today? There’s a good chance you’re feeling a bit more comfortable in …
Starbucks unveils a new logo
Starbucks, which turns 40 later this month, recently unveiled a new logo, omitting the words “Starbucks” and “coffee” from its iconic siren image. While the new look isn’t a huge …
Extreme Makeover: Old Spice Edition
Old Spice’s “The Man Your Man Could Smell Like” ad campaign has made a big splash online, but the question Old Spice and its agency, Wieden + Kennedy, face is …