Under the Influence of Social Media
Social media has drastically impacted marketing and advertising in recent years. Social media influencers are up and coming and are the ideal source of marketing for businesses who aim to …
Origins of Helvetica
As you may know, Helvetica is a well-known, universal typeface that has been around since the 1950’s. Whether we notice it or not, it is everywhere we look—on billboards, subway …
How Promotional Products can Boost your Business
In today’s digital world, many businesses are neglecting the power of the promotional product. Promotional products, swag or branded giveaways are usually a small token given by a company to …
Comfort: The New Trend in Office Wear
More companies are shelving suits and ties for relaxed, branded work clothes. What are you wearing to work today? There’s a good chance you’re feeling a bit more comfortable in …
Starbucks unveils a new logo
Starbucks, which turns 40 later this month, recently unveiled a new logo, omitting the words “Starbucks” and “coffee” from its iconic siren image. While the new look isn’t a huge …