More companies are shelving suits and ties for relaxed, branded work clothes.
What are you wearing to work today? There’s a good chance you’re feeling a bit more comfortable in your clothes than you were five years ...
Starbucks, which turns 40 later this month, recently unveiled a new logo, omitting the words “Starbucks” and “coffee” from its iconic siren image. While the new look isn’t a huge departure from the current insignia, it ...
Old Spice’s “The Man Your Man Could Smell Like” ad campaign has made a big splash online, but the question Old Spice and its agency, Wieden + Kennedy, face is whether body wash sales have grown.
Over a seven-day span in ...
There are several instances where rebranding is a necessity for a business. It can be a signal for a good change for some (mergers, product line expansion), or less savory reasons (tainted, outdated image). Regardless o ...
