Comfort: The New Trend in Office Wear
More companies are shelving suits and ties for relaxed, branded work clothes. What are you wearing to work today? There’s a good chance you’re feeling a bit more comfortable in …
Starbucks unveils a new logo
Starbucks, which turns 40 later this month, recently unveiled a new logo, omitting the words “Starbucks” and “coffee” from its iconic siren image. While the new look isn’t a huge …
Extreme Makeover: Old Spice Edition
Old Spice’s “The Man Your Man Could Smell Like” ad campaign has made a big splash online, but the question Old Spice and its agency, Wieden + Kennedy, face is …
Analysis: Seattle’s Best Coffee Rebranding Campaign
There are several instances where rebranding is a necessity for a business. It can be a signal for a good change for some (mergers, product line expansion), or less savory …